SW Virginia News

Congressman Morgan Griffith (R-VA) has announced that the Appalachian Regional Commission (ARC) has awarded $980,000 to Friends of Southwest Virginia through their Partnerships for Opportunity and Workforce and Economic Revitalization (POWER) Initiative. This funding will enable Friends of Southwest Virginia to make significant investments in the region's tourism and recreation economy through the development of marketing and branding campaigns.

Griffith emphasized the importance of this initiative, stating, "This workforce initiative aims to bring in new visitors from across the country, helping to boost economic development in the region." The funds provided by the ARC will support the Southwest Virginia Creative Economy and Tourism Workforce Initiative, in partnership with various organizations including the VA Tourism Corporation, VA Main Street, Heart of Appalachia Tourism Authority, Spearhead Trails Southwest Regional Recreation Authority, Birthplace of Country Music Museum, Primland Resort, Mountain Lake Lodge, Big Stone Gap Visitor Center, and Visit Wytheville.

These investments will benefit 18 counties, four cities, and 51 towns in Southwest Virginia. The goal is to attract tourists and boost economic growth in the region. By partnering with local organizations and leveraging the natural beauty and cultural heritage of Southwest Virginia, Friends of Southwest Virginia aims to create a vibrant tourism industry that will bring long-term benefits to the community.

This funding announcement is a testament to the commitment of Congressman Morgan Griffith and the Appalachian Regional Commission to support economic development and job creation in Southwest Virginia. Through targeted investments in the tourism sector, this initiative will not only attract visitors but also create opportunities for local businesses and entrepreneurs.

The importance of tourism as an economic driver cannot be overstated. According to the U.S. Travel Association, travel and tourism generated $1.1 trillion in economic output in 2020, supporting 9.3 million jobs. By investing in marketing and branding campaigns, Friends of Southwest Virginia aims to tap into this potential and position the region as a desirable destination for travelers.

In conclusion, the $980,000 funding from the Appalachian Regional Commission will enable Friends of Southwest Virginia to invest in the region's tourism and recreation economy. With the support of various organizations, this initiative aims to attract visitors, boost economic development, and create new job opportunities in Southwest Virginia. As Congressman Morgan Griffith stated, "This workforce initiative aims to bring in new visitors from across the country, helping to boost economic development in the region." This funding announcement is a significant step towards achieving these goals and ensuring a prosperous future for Southwest Virginia.

To learn more, click on this link: https://morgangriffith.house.gov/news/documentsingle.aspx?DocumentID=402937